About us

Grand Rich Group was established in 1999，and established a joint venure with Japanese state-owned company TOKOKOSEN CORP in 2006. The main business scope includes car sales, car maintenance, supply of accessories, car rental, taxi services, car financing, and more. The group is headquartered in Panyu, Guangzhou China, and is the largest Dongfeng Nissan dealer in the Panyu area. It also operates Guangyu Leasing Company, which has a fleet of over 2,000 vehicles.

The group has expanded its presence to Guangdong, Tianjin, Hubei, and other regions. Currently, it employs over 500 staff members and serves nearly 100,000 customers.

We have established long-term and stable cooperative relationships with many international partners, bringing our high-quality automotive products and services to various parts of the world through export business.

Company Mile Stone

2003: Establishment of Dongfeng Nissan Jinguan dealership

2007: Establishment of Dongfeng Nissan Guangyu dealership
2007: Establishment of Dongfeng Nissan Binhai dealership
2012: Establishment of Guangzhou Guangyu Leasing Co. Ltd.
2011: Establishment of Dongfeng Nissan Jinguan Mingzhu dealership
2018: Establishment of Xianning Qiyu Automotive Sales Service Co.Ltd. (Chery brand 4S dealership)
2019: Establishment of Guangzhou Guangyu New Energy Technology Co. Ltd.
2021: Establishment of Jiangmen Nan’an Taxi Co. Ltd.
2022: Establishment of Zhuhai Jinwan E’an Automotive Sales Service Co. Ltd.

2003: Establishment of Dongfeng Nissan Jinguan dealership

2007: Establishment of Dongfeng Nissan Guangyu dealership

2007: Establishment of Dongfeng Nissan Binhai dealership
2012: Establishment of Guangzhou Guangyu Leasing Co. Ltd.

2011: Establishment of Dongfeng Nissan Jinguan Mingzhu dealership
2018: Establishment of Xianning Qiyu Automotive Sales Service Co.Ltd. (Chery brand 4S dealership)

2019: Establishment of Guangzhou Guangyu New Energy Technology Co. Ltd.
2021: Establishment of Jiangmen Nan’an Taxi Co. Ltd.
2022: Establishment of Zhuhai Jinwan E’an Automotive Sales Service Co. Ltd.

Corporate Culture

Vision: Creating Advanced Service Brands in the Automotive Value Chain

Mission: Creating value for customers, providing opportunities for employees, generating profits for shareholders, and creating wealth for society.

Core Values: Integrity, Responsibility, Harmony, Innovation.

Business Philosophy: Sincere hospitality, people-oriented approach, efficient management, and winning through innovation

Vision: Creating Advanced Service Brands in the Automotive Value ChainMission: Creating value for customers, providing opportunities for employees, generating profits for shareholders, and creating wealth for society.

Core Values: Integrity, Responsibility, Harmony, Innovation.

Business Philosophy: Sincere hospitality, people-oriented approach, efficient management, and winning through innovation

Achievements

Guangyu Leasing Company:
2018: Traffic Safety Star Award by Guangzhou Automotive Rental Industry Association
2020: Active Contribution Award by Guangdong Provincial Automotive Rental Industry Association
2021: Excellent Supplier by Ctrip Car Rental

Dongfeng Nissan Jinguan Dealership:

2006: Platinum-level Dealership by Dongfeng Nissan
2007: Marketing Elite (Liu Haoqiang) by Dongfeng Nissan, Diamond-level Dealership by Dongfeng Nissan
2010: Crystal-level Dealership by Dongfeng Nissan
2018: Global Leader in EV Award by Nissan Global Headquarters
2020: Excellent EV Sales Dealership by Dongfeng Nissan
2021: Outstanding Contribution Award for Teana by Dongfeng Nissan

Dongfeng Nissan Jinguan Dealership:

Branches

• Grand Rich (HK) LTD , since 1999

• Tianjin Guangyuda Automotive Sales Co., Ltd (Joint venture with Japanese state-Owned company-TOKOKOSEN CORP since 2006).

• Guangzhou Kangyu Investment Management Co., Ltd. (Management Center)

• Guangzhou Guangyu Automotive Sales Co., Ltd.

• Guangzhou Fanxuan Automotive Service Co., Ltd.

• Guangzhou Guangyu Business Investment Co., Ltd.

• Guangzhou Panyu Jingguan Automobile Co., Ltd. (Jingguan Yingbin Store, Jingguan Qifu Store)

• Guangzhou Panyu Jingguan Automobile Co., Ltd. First Branch (Mingzhu Dealership)

• Guangzhou Jiaben Automobile Trading Co., Ltd. (Guangyu Dealership)

• Guangzhou Guangyu Leasing Co., Ltd. (Guangyu Leasing)

• Guangzhou Guangyu New Energy Technology Co., Ltd. (Electric Vehicles)

• Haikou Guangyu Automotive Sales Co., Ltd.

• Foshan Guangyuda Car Rental Co., Ltd.

• Jiangmen Nanan Car Rental Co., Ltd.

• Heshan Branch Tianjin Guangyuda Automotive Sales Co., Ltd. (Nissan brand 4S dealership)

• Dagang Branch (Nissan brand 4S dealership)

• Tianjin Guangyufa Automotive Sales Co., Ltd. (Qichen brand 4S dealership)

• Xianning Guangyu Automotive Sales Service Co., Ltd. (Qichen brand 4S dealership)

• Xianning Qiyu Automotive Sales Service Co., Ltd. (Chery brand 4S dealership)